Apple appears to be making a groundbreaking shift with the upcoming iPhone 17 lineup.
For the first time, rumors strongly suggest that all four models in the series will feature 120Hz ProMotion displays, a significant upgrade from the current standard 60Hz refresh rates available on non-Pro models.
This anticipated change has sparked widespread excitement among tech enthusiasts, marking a milestone in Apple’s approach to unifying its hardware lineup.
Apple’s Leap to 120Hz Displays for All
ProMotion technology, introduced in 2021 with the iPhone 13 Pro and iPhone 13 Pro Max, has been a key feature for Apple’s premium devices.
The inclusion of high refresh rates ensures smooth animations, seamless scrolling, and an overall superior user experience.
However, this feature has long been exclusive to the Pro models, leaving the standard and Plus variants behind at 60Hz. With the iPhone 17 series, Apple seems ready to eliminate this disparity.
The move will bring variable refresh rate technology to all models, not only enabling the higher refresh rates but also supporting power-saving functionalities like the always-on display.
This means users can glance at critical information, such as the time or notifications, without unlocking their device while conserving battery life.
The Role of LTPO Technology
Central to this upgrade is Apple’s adoption of LTPO (low-temperature polycrystalline oxide) display technology for all iPhone 17 models.
LTPO panels allow screens to dynamically adjust their refresh rates depending on the content being displayed.
For instance, a game might utilize the full 120Hz refresh rate for fluid visuals, while static content like a still photo or text could drop the refresh rate to as low as 1Hz to conserve battery power.
This adaptability is a significant advantage over traditional OLED screens, where fixed refresh rates can lead to inefficient battery usage.
With LTPO, Apple can offer premium features like the always-on display while ensuring the battery life remains competitive—a critical factor for many smartphone users.
Catching Up with Android Rivals
While Apple has been a trendsetter in many respects, high-refresh-rate displays have long been a standard feature on many Android smartphones, even in budget segments.
Brands like Samsung, OnePlus, and Xiaomi have offered 120Hz displays on devices priced significantly lower than Apple’s iPhones.
This has led to growing criticism from Apple’s fan base, with many questioning why such a basic enhancement was restricted to Pro models.
The rumored upgrade for the iPhone 17 series appears to address this criticism. By implementing high-refresh-rate displays across the board, Apple is not only catching up with its Android competitors but also setting the stage for a more balanced product lineup.
For users, this means a more consistent experience regardless of whether they choose the entry-level model or the Pro variant.
Why This Matters for the iPhone Lineup
Until now, one of the key differentiators between the Pro and non-Pro iPhone models has been the display technology. By bridging this gap, Apple is signaling a shift in its product strategy.
For consumers, this translates into greater value for money. A user opting for a standard iPhone 17 will now enjoy the same smooth scrolling and visual performance as someone purchasing the Pro Max variant.
The differentiation between models will likely shift to other aspects such as advanced camera systems, build materials, and additional features rather than display performance.
From a marketing perspective, this could broaden the appeal of the standard iPhone models to users who previously felt compelled to invest in the Pro lineup for a premium experience.
Impact on User Experience
The jump to 120Hz displays across all models will enhance everyday interactions for iPhone users. Whether it’s scrolling through social media feeds, gaming, or simply navigating the interface, the smoother visuals offered by a high-refresh-rate display are hard to ignore once experienced.
Additionally, Apple’s focus on refining ProMotion with LTPO ensures that these benefits come without significant compromises to battery life. The variable refresh rate technology intelligently manages power consumption by scaling down when high refresh rates are unnecessary.
For users, this means longer screen-on time even with advanced display features enabled.
Gamers, in particular, stand to benefit significantly. Many mobile games now support high refresh rates, offering smoother gameplay and improved responsiveness.
With 120Hz displays available on all iPhone 17 models, gaming enthusiasts can enjoy a console-like experience on any device in the lineup.
Supply Chain and Production Challenges
The rumored inclusion of ProMotion displays across all iPhone 17 models isn’t without its challenges. Apple’s reliance on third-party manufacturers like Samsung and LG for display panels will play a crucial role in meeting production demands.
Both companies have extensive experience in producing LTPO OLED panels, but scaling production to cover all four iPhone models will require meticulous planning.
Ensuring sufficient supply without compromising quality will be a key focus area for Apple’s supply chain teams.
Additionally, the shift could slightly increase production costs. LTPO panels are more complex to manufacture compared to traditional OLED displays.
While this may have a marginal impact on the final price of the devices, Apple’s ability to absorb these costs could determine whether the starting price of the iPhone 17 remains competitive.
When to Expect the iPhone 17 Series
Apple typically unveils its new iPhone lineup in September, and 2024 is expected to follow the same schedule.
Leading up to the launch, leaks and rumors are likely to provide more details about what the iPhone 17 series will bring to the table.
Before that, Apple is expected to launch the iPhone SE 4, possibly in March 2024. While the SE model may see a significant redesign, it is unlikely to feature the high-refresh-rate displays that will define the iPhone 17 series.
Market Implications and Consumer Anticipation
The inclusion of ProMotion displays in all iPhone 17 models is expected to generate significant consumer interest. With the standard iPhone and Plus models gaining this premium feature, Apple is broadening the appeal of its non-Pro lineup.
This move also positions the iPhone 17 series to compete more effectively in the global smartphone market, where high-refresh-rate displays have become a common expectation.
By addressing this demand, Apple is poised to maintain its position as a leader in innovation while meeting the evolving needs of its user base.
What This Means for the Future
The rumored upgrade for the iPhone 17 lineup could set a precedent for Apple’s future product strategies. As display technology continues to evolve, features like higher refresh rates and adaptive performance may become standard across all devices, from smartphones to tablets.
For now, the prospect of enjoying 120Hz ProMotion on every iPhone 17 model is a compelling reason for users to look forward to Apple’s next big launch.
