- AllTrails launches $80/year Peak membership with AI-powered smart routes and real-time trail forecasts.
- Features include trail traffic heatmaps and Outdoor Lens for plant identification, rolling out globally by June.
- Base and Plus tiers get Points of Interest; Plus adds Offline Area for custom offline maps.
- With 80 million users, AllTrails innovates to compete with Apple Maps’ trail features.
AllTrails, the beloved hiking and biking app crowned the 2023 iPhone App of the Year, has just unveiled an exciting new premium membership called Peak, priced at $80 per year. This subscription is packed with advanced features designed to elevate the outdoor experience for its most dedicated users.
With a rollout starting in the coming weeks for select members and a global launch by June, Peak introduces cutting-edge AI tools, real-time trail insights, and a unique plant identification feature. Outdoor enthusiasts can sign up for early access on the AllTrails website to get a head start on exploring these upgrades.
For years, AllTrails has been a go-to companion for hikers, bikers, and nature lovers, offering detailed trail maps and community-driven reviews. Its popularity surged during the 2021 COVID pandemic, when people flocked to the outdoors for solace and adventure, leading to a $150 million growth round for the company.
However, competition has intensified, particularly from Apple, which recently bolstered Apple Maps with topographic maps, offline navigation, and global trail support. In response, AllTrails is doubling down with Peak, a membership tailored to its most active users who crave personalized and data-driven outdoor experiences.
One of the standout features of Peak is its AI-powered smart routing. This tool lets users craft custom trails from scratch or tweak existing ones to match their preferences. Want a shorter route? A less strenuous climb? Or perhaps a path with jaw-dropping views? The AI analyzes trail data to deliver exactly what you’re looking for, making every hike or ride feel tailor-made. It’s a game-changer for those who want more control over their adventures without spending hours planning.
Peak also brings real-time trail condition forecasts, essentially embedding a weather app within AllTrails. Hikers and bikers can check temperature, precipitation, snow depth, air quality, and even mosquito activity before heading out.
Later updates will include terrain details like pavement, gravel, or mud, ensuring users are fully prepared for what lies ahead. This feature is perfect for anyone who’s ever been caught off guard by unexpected weather or tricky ground conditions.
Another highlight is the trail traffic heatmap, which uses data from AllTrails’ 80 million registered users to show how busy a trail is at any given time. Whether you’re avoiding crowds for a peaceful trek or seeking the safety of a busier path, this tool helps you plan smarter.
It’s similar to how Google Maps predicts peak hours at restaurants or stores, but tailored for the great outdoors. For solo adventurers or those who prefer solitude, this feature is a lifesaver.
This summer, Peak members will also get access to Outdoor Lens, a feature that transforms your phone’s camera into a nature guide. Point it at a tree, plant, or flower, and the app identifies it instantly, letting you log it for future reference. AllTrails plans to expand the Lens to identify more natural elements over time, adding a fun and educational layer to your outings. Imagine hiking with a virtual botanist in your pocket!
Beyond Peak, AllTrails is sprucing up its Base and Plus memberships. The free Base tier offers trail maps, reviews, and navigation, while Plus includes offline access, wrong-turn alerts, 3D trail previews, and live activity sharing.
Both tiers will now feature Points of Interest, adding over 500,000 viewpoints, landmarks, and trail amenities to the app. Plus subscribers also gain Offline Area, a tool for downloading custom regions with high-resolution maps for offline use, perfect for remote adventures.
With over 80 million users, AllTrails continues to innovate, ensuring it remains a top choice for outdoor enthusiasts.
The Peak membership is a bold step forward, blending AI technology with practical tools to make every hike or bike ride more enjoyable and informed. Whether you’re a casual walker or a seasoned trailblazer, AllTrails’ latest updates offer something for everyone, keeping the spirit of exploration alive.
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