- The Diary Of A CEO with Steven Bartlett is the most popular business podcast in the UK, with 5,666 searches on average every month.
- Acquired hosted by Ben Gilbert and David Rosenthal is second, with 971 monthly searches on average.
- How I Built This hosted by Guy Raz is third, with 660 searches on average per month.
In the ever-evolving landscape of digital content, podcasts have carved out a significant niche, particularly in the realm of business education and inspiration. A recent study by US company formation experts, StartFleet.io, has shed light on which business podcasts are capturing the attention of UK audiences. By analyzing Google Keyword Planner data from December 2023 to November 2024, the study evaluated the search popularity of 46 business podcasts, revealing “The Diary Of A CEO with Steven Bartlett” as the UK’s most sought-after business podcast.
The 10 Most Popular Business Podcasts in the UK
Rank |
Podcast |
Average monthly searches |
1. |
The Diary Of A CEO with Steven Bartlett - Advertisement -
|
5,666 |
2. |
Acquired |
971 |
3. |
How I Built This - Advertisement -
|
660 |
4. |
This is Money Podcast |
658 |
5. |
The Ramsey Show - Advertisement -
|
521 |
6. |
My First Million |
460 |
7. |
Planet Money |
379 |
8. |
Jocko Podcast |
234 |
9.(=) |
Secret Leaders with Dan Murray-Serter & Chris Donnelly |
218 |
9.(=) |
Business Breakdowns |
218 |
10. |
Masters of Scale |
179 |
The Diary Of A CEO: Leading the Pack
Topping the list, “The Diary Of A CEO” with Steven Bartlett garners an impressive average of 5,666 monthly Google searches. Bartlett, known for his entrepreneurial ventures, brings to the microphone a diverse array of guests, from happiness experts to tech moguls like LinkedIn’s Reid Hoffman. This podcast not only delves into the personal journeys of its guests but also explores the broader implications of their work and philosophies, earning it a high rating of 4.8 stars on Spotify and 4.7 on Apple Podcasts.
Acquired: The Story of Success
In second place, “Acquired” with hosts Ben Gilbert and David Rosenthal secures an average of 971 monthly searches. This podcast has made a name for itself by dissecting the strategies and histories of successful companies like Visa, Costco, and Nintendo. Its storytelling approach to business analysis has resonated well with listeners, reflected in its 4.9 and 4.8 star ratings on Spotify and Apple, respectively.
How I Built This: A Masterclass in Entrepreneurship
Coming in third, “How I Built This” with Guy Raz captures the imagination of 660 searchers each month. Raz’s interviews with renowned entrepreneurs such as Steve Case of AOL and Jane Wurwand of Dermalogica provide invaluable insights into the creation of iconic brands. The podcast’s focus on the gritty details of business building has earned it a 4.9 on Spotify and 4.7 on Apple.
This Is Money: Your Weekly Financial Guide
“This Is Money Podcast” follows closely with 658 average monthly searches, offering listeners a weekly digest of financial news ranging from energy bills to cryptocurrency trends. Its practical approach to personal finance garners a 4.9 star rating on Spotify and a 4.4 on Apple, making it a go-to for financial literacy.
The Ramsey Show: Personal Finance Wisdom
Fifth on the list, “The Ramsey Show” with Dave Ramsey and his team of experts averages 521 searches per month. This podcast focuses on personal finance, offering advice on wealth-building, debt management, and mindset shifts, with a solid 4.8 star rating across both major platforms.
My First Million: Spotting Business Opportunities
“My First Million,” hosted by Sam Parr and Shaan Puri, secures sixth place with 460 monthly searches. It’s unique in its format, where hosts and guests brainstorm potential business ideas based on current trends, achieving a consistent 4.8 star rating on both Spotify and Apple.
Planet Money: Economics for Everyone
Seventh-ranked “NPR’s Planet Money” with an average of 379 searches, demystifies economics for the masses, linking daily life with economic principles in episodes like “ZIP Codes!” and “The potato-shaped loophole in free trade.” It boasts ratings of 4.7 on Spotify and 4.6 on Apple.
Jocko Podcast: Leadership and Discipline
Surprisingly, “Jocko Podcast” by Jocko Willink and Echo Charles, though not strictly business-focused, ranks eighth with 4,850 searches, highlighting its popularity for lessons in discipline and leadership applicable to business. It’s the highest-rated podcast on this list, with 5 stars on Spotify and 4.9 on Apple.
Secret Leaders and Business Breakdowns: Tied for Ninth
“Secret Leaders” and “Business Breakdowns” share the ninth spot, each garnering 218 searches per month. Both offer deep dives into what it takes to scale businesses, with “Secret Leaders” focusing on entrepreneurial narratives and “Business Breakdowns” on detailed company analyses.
Masters of Scale: Strategic Business Growth
Rounding out the top ten is “Masters of Scale” by Reid Hoffman, averaging 179 monthly searches. It discusses scaling businesses from startup to global enterprise, rated at 4.6 stars on Spotify and 4.5 on Apple.
Joe Thong, a spokesperson for StartFleet.io, commented on the significance of these findings: “With over 546 million listeners worldwide, podcasts have become a highly popular way to gain insight into the journey and strategies of successful businesses and leaders. The podcasts in this list host business leaders so audiences can learn first-hand how they built their companies, with each episode delving into a different industry. If you find yourself needing some inspiration or motivation, give one of these podcasts a listen.”
This study not only underscores the popularity of business podcasts in the UK but also highlights the diversity in content, from personal development to economic education, catering to a wide range of listeners eager to learn from the best in the business world.