- Deezer has launched an AI-powered playlist creation for its paid users.
- Users can generate playlists using text prompts for specific moods and activities.
- The feature aims to enhance user experience by offering personalized music curation.
In a bid to compete with industry giants like Spotify and Amazon Music, Deezer has rolled out an innovative AI playlist generator tailored for its paying subscribers.
This cutting-edge feature, named “Playlist with AI,” allows users to fashion personalized playlists by simply inputting text prompts.
This move follows recent initiatives by other major streaming platforms to incorporate AI-driven music curation tools into their services.
Deezer’s announcement, made by Vice President of Product Alexandra Leloup, highlights the company’s commitment to enriching user experience through technology.
Initially, this feature will be accessible to a select 5% of its paying subscribers as part of a beta testing phase.
Users granted early access can harness the power of AI to create playlists that align with their specific preferences, whether it’s a nostalgic trip through early 2000s pop-rock hits for a workout session or a feel-good 2010s compilation for a study session.
Integrating AI in playlist creation marks a significant step forward for Deezer, aiming to streamline the music discovery process.
By adopting machine learning algorithms, Deezer ensures that the playlists generated are not only relevant but also free from content that could be deemed inappropriate, such as hate speech or explicit material.
Alexandra Leloup expressed enthusiasm about the potential of the “Playlist with AI” feature, emphasizing its versatility across various scenarios, from setting the mood for a romantic evening to curating the perfect soundtrack for any occasion.
This innovative approach enhances user engagement and opens up new avenues for discovering music effortlessly.
Compared to competitors like Spotify and Amazon Music, who have also ventured into AI-driven playlist generation, Deezer’s initiative stands out for its user-centric approach and commitment to providing a seamless music streaming experience.
The platform’s strategic rollout of AI features underscores its dedication to innovation in an increasingly competitive market.
