The battle between AMD and Nvidia in the GPU market is about to get even more intense.
AMD is reportedly planning an aggressive pricing strategy for its upcoming Radeon RX 9000 series, aiming to undercut Nvidia at a time when stock shortages are frustrating RTX 5090 buyers.
If these rumors prove true, AMD might finally have a chance to steal a significant chunk of the gaming GPU market from its long-time rival.
AMD to Launch Radeon RX 9000 Series at an Aggressive Price
According to multiple industry sources, AMD is gearing up to launch its next-generation Radeon RX 9000 series at competitive prices, potentially making life difficult for Nvidia.
A recent leak suggests that AMD’s RX 9070 XT could be priced between $500 and $600, putting it in direct competition with Nvidia’s soon-to-launch RTX 5070 and 5070 Ti, priced at $549 and $749, respectively.
If the RX 9070 XT matches the performance of the RTX 5070 Ti but costs significantly less, it could be a game-changer for gamers looking for the best value.
Historically, Nvidia has dominated the high-end GPU market, but AMD’s pricing strategy could finally give it an edge over Team Green.
AMD’s Pricing Strategy Could Impact Older RX 7800 XT Sales
One of the biggest questions surrounding this move is how it will affect AMD’s current Radeon RX 7800 XT, which launched in 2023 at $499.99.
If the RX 9000 series offers better performance at similar or slightly higher prices, it could hurt the sales of the older RDNA 3 GPUs.
However, this aggressive approach could signal AMD’s intent to phase out its previous generation faster than usual, pushing more gamers toward its RDNA 4 architecture and ensuring it stays relevant against Nvidia’s RTX 50 series.
Nvidia’s RTX 5090 Stock Issues Could Benefit AMD
While AMD is setting the stage for a price war, Nvidia is struggling with stock shortages for its high-end RTX 5090 GPU.
Since its launch, the RTX 5090 has been almost impossible to find, with retailers selling out within minutes and scalpers inflating prices on the secondary market.
Major retailers like Best Buy and Newegg have been unable to keep up with demand, and there’s no clear timeline for when Nvidia will restock.
This has led to frustration among PC gamers who are eager to upgrade but are unwilling to pay exorbitant markups from resellers.
This creates the perfect opportunity for AMD. If Team Red can get enough supply of its RX 9000 series GPUs onto the market at competitive prices, it could sway buyers who are tired of waiting for Nvidia’s restocks.
Can AMD Finally Close the Market Share Gap?
It’s no secret that Nvidia dominates the GPU market, particularly among gamers. The latest Steam Hardware Survey shows that Nvidia GPUs are far more popular than AMD’s.
However, with pricing pressures and supply chain issues, AMD has a real shot at closing the gap.
Early leaked benchmarks suggest that AMD’s Radeon RX 9000 series could deliver strong performance, making them a viable alternative for those looking for power without breaking the bank.
If AMD gets the price-to-performance ratio right, it could finally take some of Nvidia’s market share—something it has struggled to do for years.
