Samsung Electronics is taking a major step in its artificial intelligence journey by making ChatGPT Enterprise and Codex available to employees across key parts of its global workforce. The move marks one of the largest enterprise deployments ever undertaken by OpenAI and highlights Samsung’s growing commitment to embedding AI into everyday business operations.
Under the new rollout, all Samsung Electronics employees in South Korea will gain access to ChatGPT Enterprise. In addition, employees working within the company’s Device eXperience (DX) division around the world will also be able to use both ChatGPT and Codex as part of their daily workflows.
The decision reflects a broader shift taking place across global enterprises, where AI is moving beyond experimentation and becoming a core productivity platform. Rather than limiting access to a few specialist teams, Samsung is positioning AI as a company wide resource designed to support innovation, efficiency, and problem solving across multiple departments.
AI Tools to Support Both Technical and Business Teams
Samsung plans to deploy ChatGPT and Codex across a wide range of functions, including software development, product design, manufacturing, marketing, and corporate operations.
Employees can use ChatGPT for information gathering, data interpretation, document creation, brainstorming, and research tasks. By reducing the time required for routine knowledge work, the company expects teams to focus more on strategic and creative responsibilities.
For developers, Codex offers support with coding, debugging, reviewing software, and accelerating development cycles. However, Samsung sees its value extending beyond engineering teams. Non technical employees can also use Codex to build simple applications, create internal tools, automate workflows, and transform ideas into practical software solutions without extensive programming expertise.
This broader application of AI tools reflects how organizations are increasingly viewing AI not simply as a coding assistant, but as a versatile workplace technology capable of supporting employees in diverse roles.
Enterprise Security Remains a Key Focus
One of the reasons Samsung selected ChatGPT Enterprise is its emphasis on enterprise grade security and governance. Large organizations often face concerns around data privacy, compliance, and access management when introducing AI tools at scale.
ChatGPT Enterprise includes features designed specifically for business environments, such as security controls, administrative oversight, user management capabilities, and data protection measures. These safeguards allow Samsung employees to use advanced AI technologies while operating within the company’s existing security and governance frameworks.
For a company that manages large volumes of sensitive business information, ensuring secure AI adoption remains a critical requirement as usage expands across departments and regions.
OpenAI and Samsung Deepen Their Relationship
The employee deployment also represents a significant milestone in the growing partnership between OpenAI and Samsung Electronics.
The two companies have already been collaborating in the area of AI infrastructure. Samsung supplies advanced memory semiconductor technologies that play an important role in supporting next generation AI systems and data center operations.
With the introduction of ChatGPT Enterprise and Codex throughout Samsung’s workforce, the partnership is now extending beyond hardware and infrastructure into workforce transformation and productivity enhancement.
According to OpenAI Korea General Manager Harrison Kim, the deployment stands out because Samsung is embracing AI as a foundational platform rather than restricting its use to isolated departments. The goal is to help employees move more quickly from concepts to execution while improving innovation and operational efficiency across the organization.
The announcement comes as AI adoption continues to accelerate across South Korea. OpenAI reports that more than five million people now use Codex every week worldwide. In Korea, weekly active users of Codex have increased dramatically since early 2026, reflecting growing interest from businesses and professionals.
Samsung is not alone in embracing enterprise AI. A growing number of Korean organizations across industries including technology, telecommunications, manufacturing, entertainment, retail, and travel are also adopting OpenAI technologies to improve productivity and customer experiences.
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