OpenAI’s ChatGPT Could Soon Power App Logins

• OpenAI is exploring a feature to let users sign into third-party apps with ChatGPT accounts.
• With 600 million users, ChatGPT aims to compete with Google and Apple in single sign-on services.
• Developers tested the feature in Codex CLI, with incentives for Plus and Pro users.
• No official launch date yet, but OpenAI is seeking developer interest for broad integration.

OpenAI is taking steps to make signing into apps easier by potentially allowing users to log in with their ChatGPT accounts, according to a recent announcement on their website. This move could position ChatGPT, which now boasts around 600 million monthly active users, as a major player in how people access online services.

The company is reaching out to developers to gauge interest in integrating this “Sign in with ChatGPT” feature into their applications, signaling a push to expand ChatGPT’s role beyond a conversational AI tool into a broader consumer technology platform.

The idea is to let users sign into third-party apps using their ChatGPT credentials, much like how you can currently use Google, Apple, or Microsoft accounts to log into various services. This could streamline the login process for everything from social media platforms to online shopping sites and personal devices.

By offering a single sign-in option, OpenAI aims to compete with tech giants who already dominate this space, making it more convenient for users to navigate the digital world while leveraging ChatGPT’s growing popularity.

Earlier this month, OpenAI gave developers a sneak peek at this feature through its Codex CLI, an open-source AI coding tool for terminals. Developers could connect their ChatGPT Free, Plus, or Pro accounts to their API accounts, with Plus users receiving $5 in API credits and Pro users getting $50 as an incentive.

This test suggests OpenAI is serious about rolling out the feature and is actively working to refine it for broader use. The company’s developer interest form asks for details about the size of an app’s user base, ranging from small startups with fewer than 1,000 weekly users to massive platforms with over 100 million.

It also inquires about how developers currently monetize AI features and whether they use OpenAI’s API, indicating a wide net for potential partners.

Back in 2023, OpenAI’s CEO, Sam Altman, hinted at exploring a “Sign in with OpenAI” feature for 2024. While that timeline didn’t fully materialize, the company now appears to be doubling down on the idea in 2025.

This development reflects OpenAI’s ambition to transform ChatGPT into a central hub for online activities, much like how Google and Apple have become go-to ecosystems for users. By integrating with third-party apps, OpenAI could make ChatGPT a seamless part of daily digital life, from checking social media to shopping online or managing smart devices.

The potential benefits for users are clear: fewer passwords to remember and a faster way to access apps. For developers, integrating with ChatGPT could attract its massive user base, potentially boosting engagement. However, questions remain about when this feature will be available to the public and how many companies will adopt it.

OpenAI hasn’t shared a specific timeline or a list of partners, and they didn’t respond to inquiries from TechCrunch for further details. Still, the company’s proactive outreach to developers suggests they’re moving quickly to make this a reality.

This move comes as ChatGPT continues to grow, cementing its place as one of the world’s largest consumer applications. With 600 million monthly users, it’s already a household name, and OpenAI seems eager to capitalize on that momentum.

By expanding into single sign-on services, OpenAI could challenge the dominance of companies like Google and Apple in the consumer tech space. For now, developers and users alike will have to wait to see how this feature unfolds and whether it lives up to its promise of making online access smoother and more unified.

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