Imagine chatting with a friend who remembers your favorite coffee order or the book you raved about last week. That’s the kind of personal touch OpenAI is bringing to ChatGPT with its latest update, announced on April 10, 2025.
The company is rolling out a new memory feature that lets ChatGPT tap into your past conversations to give answers that feel more tailored and relevant.
It’s like giving the chatbot a notepad to jot down what matters to you, making your interactions smoother and more engaging.
This update, which you’ll find in ChatGPT’s settings under “reference saved memories,” is designed to weave context from your earlier chats into its responses.
Whether you’re typing, talking, or generating images, the feature aims to make every interaction feel like a continuation of your ongoing conversation.
For example, if you mentioned loving sci-fi novels in a previous chat, ChatGPT might suggest a futuristic theme for a story or reference a classic like Dune without you prompting it again.
It’s a small change that could make a big difference in how natural and useful the chatbot feels.
Right now, OpenAI is starting with its paid subscribers—those on ChatGPT Pro and Plus plans. If you’re in the U.K., EU, Iceland, Liechtenstein, Norway, or Switzerland, though, you’ll have to wait a bit longer.
OpenAI says it’s working through extra regulatory reviews to bring the feature to those regions, showing its commitment to global access while navigating local rules. For free users, there’s no word yet on when or if this feature will arrive.
A spokesperson told TechCrunch the focus is on paid tiers for now, so if you’re on the free plan, you might need to sit tight.
The idea behind this memory feature is simple: stop repeating yourself. Instead of reminding ChatGPT who you are or what you like, it’ll keep track for you. It’s a step toward making AI feel less like a blank slate every time you open it.
Interestingly, OpenAI isn’t alone in this push—Google introduced a similar memory feature for its Gemini AI back in February, signaling a broader trend toward more personalized AI experiences.
Of course, not everyone’s thrilled about an AI storing more of their data. Privacy is a valid concern, and OpenAI seems to get that. If you’re uneasy about ChatGPT holding onto your chat history, you can opt out entirely.
Head to the settings, and you’ll find a toggle to disable the memory feature or manage specific memories you don’t want saved. Want to know what ChatGPT’s got on you? Just ask it directly—it’ll spill the beans.
There’s also a Temporary Chat option for one-off conversations that won’t be stored, giving you flexibility depending on your comfort level.
This isn’t OpenAI’s first stab at giving ChatGPT a memory. Last year, the company let users tell the chatbot to remember or forget specific details, but it required you to spell it out each time.
The new system is more automatic, designed to blend seamlessly into your chats. For users who already had the older memory settings turned on, this feature will activate by default, picking up where the previous version left off.
What does this mean for you? If you’re a ChatGPT fan, especially a paying one, your conversations could soon feel more like catching up with a friend than starting from scratch.
It’s a move that shows OpenAI is listening to users who want AI to be more intuitive and less repetitive. But it also raises questions about how much data we’re comfortable sharing with AI, even if we can opt out. As AI keeps evolving, updates like this remind us it’s a balancing act between convenience and control.
The rollout is just beginning, and it’ll be worth watching how users react. Will this make ChatGPT a must-have tool for more people, or will privacy concerns steal the spotlight? For now, OpenAI’s betting on personalization to win the day, and it’s giving users the tools to decide for themselves.
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