Apple has once again captivated audiences with a mesmerizing new ad for its latest AirPods 4 with Active Noise Cancellation.
Starring Pedro Pascal and directed by the visionary filmmaker Spike Jonze, the short film titled Someday combines emotion, music, and dance in a visually stunning narrative that highlights the immersive capabilities of Apple’s latest wireless earbuds.
A Cinematic Take on Heartbreak and Music
The ad opens with Pedro Pascal stepping out of a cozy café onto a snowy city street. His body language suggests heartbreak, as he walks with a heavy heart, lost in thought.
Seeking solace, he reaches for his AirPods 4 and plays El Conticinio by Spanish musician Guitarricadelafuente.
As he activates the Active Noise Cancellation (ANC) feature, his surroundings transform dramatically. The city fades away, replaced by an ethereal icy landscape filled with dancers moving in sync with the melancholic melody.
The snow-covered world becomes his emotional refuge, showcasing how Apple’s noise-canceling technology can transport users to another realm, free from distractions.
Transparency Mode Brings Him Back to Reality
Pascal’s trance is interrupted when a passerby asks for directions. This moment introduces the Transparency Mode, another key feature of the AirPods 4.
Instead of removing his earbuds, Pascal simply switches modes, allowing external sounds to blend with his music. He effortlessly interacts with the stranger before seamlessly returning to his audio escape.
Apple emphasizes how this feature allows users to stay connected to their environment while still enjoying their music.
Whether crossing the street, ordering coffee, or engaging in a quick conversation, Transparency Mode ensures users remain aware of their surroundings without compromising their listening experience.
A Journey of Self-Discovery Through Dance
As Pascal continues walking, he suddenly notices a different version of himself across the street—one that is happier, lighter, and full of life. Intrigued, he watches as this joyous version of himself activates noise cancellation once again.
Instantly, the world transforms into a vibrant red-and-yellow dreamscape. The somber tones are replaced with energy as Perfect by Sam i & Tropkillaz begins to play.
Pascal, now fully immersed in this surreal world, bursts into dance, moving effortlessly through flower-filled streets. The choreography is fluid and exuberant, capturing a sense of liberation.
This moment symbolizes a shift in his emotions—he is no longer consumed by sorrow but instead embraces joy and movement. Through dance and music, Pascal finds healing, showcasing how music has the power to uplift and transform emotions.
A Powerful Visual Tribute to Apple’s Legacy
The ad feels like a modern homage to Apple’s iconic iPod commercials, which featured silhouetted figures dancing against vibrant backgrounds.
However, Someday takes the concept further by incorporating a deeper emotional narrative and a cinematic touch.
Spike Jonze, known for his work on Her and Being John Malkovich, brings his signature dreamlike style to the project.
His past collaboration with Apple on the Welcome Home ad for the HomePod in 2018 was widely acclaimed, and Someday continues that tradition of blending technology with artistic storytelling.
The seamless transitions between reality and fantasy highlight the versatility of the AirPods 4’s audio features.
The contrast between the cold, muted real world and the warm, energetic dreamscape effectively showcases how noise cancellation and music can alter perception and mood.
The AirPods 4: Innovation Meets Accessibility
Beyond the stunning visuals and emotional depth of the ad, Someday also serves as a showcase for Apple’s latest advancements in wireless audio technology.
The AirPods 4 come in two models: a standard version priced at $129 and a premium version with Active Noise Cancellation at $179.
The higher-end model also includes Transparency Mode, Adaptive Audio, and a wireless charging case with Find My integration, making it a competitive option in the premium earbud market.
Adaptive Audio is a particularly notable feature, as it can intelligently switch between noise cancellation and transparency mode based on the user’s environment.
Although Pascal manually toggles between modes in the ad, this feature ensures a seamless listening experience in real life.
Pedro Pascal’s Magnetic Performance
Pedro Pascal’s presence in the ad adds an extra layer of emotional depth. The actor, best known for his roles in The Mandalorian, The Last of Us, and Game of Thrones, delivers a powerful performance without uttering a single word.
His expressive face and graceful movements tell a compelling story of heartbreak, escapism, and self-discovery.
Pascal’s ability to convey emotion through subtle gestures and body language makes him the perfect choice for the role.
His transformation from a sorrowful figure in a cold, lonely world to a joyful dancer in a warm, vibrant landscape mirrors the emotional power of music itself.
A Celebration of Music, Technology, and Art
Apple’s Someday ad is more than just a commercial—it’s a testament to the power of storytelling through music and movement.
By blending cutting-edge technology with artistic expression, the ad successfully showcases the emotional impact of AirPods 4 with Active Noise Cancellation.
Whether using ANC to escape into a personal world of music or enabling Transparency Mode to stay connected with reality, Apple’s latest earbuds cater to both solitude and social interaction. The ad reinforces how music and technology can work together to heal, inspire, and uplift.
Through the brilliance of Spike Jonze’s direction, Pedro Pascal’s heartfelt performance, and Apple’s innovative audio technology, Someday delivers a compelling message: sometimes, all it takes is a song—and the right pair of earbuds—to dance through heartbreak.
