Dyson has introduced two luxurious new colorways for its sought-after hair styling tools, elevating their aesthetic appeal to match their premium performance.
The new shades, named Jasper Plum and Red Velvet & Gold, bring a modern, elegant touch to the brand’s popular haircare lineup, including the Airwrap i.d. multi-styler, Supersonic dryer, and Airstrait wet-to-straight styler.
A Luxurious Update for Premium Tools
The Jasper Plum option blends rich violet and plum tones with blush pink accents, a design that Dyson describes as representing “strength and self-discovery.” Meanwhile, the Red Velvet & Gold colorway combines deep burgundy and gold detailing, embodying “sophistication and modern beauty.”
These refined color palettes make a clear departure from Dyson’s current brighter options, which some users found reminiscent of children’s toys.
For those who have been eyeing Dyson’s styling tools but hesitated due to the bold color schemes, these new editions may be the nudge needed to take the plunge. The updated designs are a fitting complement to any dressing table, aligning with the tools’ high-end price tag and reputation for innovation.
Availability and Launch Details
The Jasper Plum edition is now available for purchase directly from Dyson in the UK as of January 22, 2025. Fans of the Red Velvet & Gold colorway will have to wait until late February for its release.
Although Dyson has not yet specified release dates for regions outside the UK, such as the United States and Australia, the company confirmed that the new designs would roll out to these markets in the near future.
Dyson’s Continued Innovation in Haircare
Dyson’s foray into the beauty industry has been marked by revolutionary innovations in hair styling and care. First making waves with the Supersonic hair dryer, Dyson reimagined the traditional dryer design by placing the motor in the handle for better balance and ease of use.
This approach not only enhanced functionality but also set a new standard in ergonomic design.
Building on the Supersonic’s success, Dyson introduced the Airwrap, which leverages the Coanda effect to curl and style hair using air instead of extreme heat. This technology not only ensures salon-quality results but also minimizes damage to hair, making it a favorite among beauty enthusiasts.
More recently, Dyson unveiled the Airstrait, a straightener that uses concentrated air to achieve smooth, straight hair without the need for traditional high-temperature plates. This innovation underscores Dyson’s commitment to offering effective hair solutions that prioritize hair health.
All these tools are available in the new colorways, providing consumers with the opportunity to own cutting-edge hair technology in designs that resonate with modern elegance.
Why the New Colorways Matter?
The decision to offer these updated hues reflects Dyson’s understanding of its audience’s desire for tools that are both functional and stylish. The Jasper Plum and Red Velvet & Gold options cater to users who value aesthetics as much as performance.
In recent years, trends in both fashion and beauty have gravitated toward deep, rich tones like burgundy, making these new colorways timely additions. The colors project a sense of luxury and sophistication, aligning perfectly with Dyson’s brand ethos and the expectations of its premium consumer base.
Who Are Dyson Tools For?
Dyson’s haircare tools are designed for anyone who values innovative technology, superior performance, and long-term hair health. While the price tags—often starting at $400 or £350—might give pause to budget-conscious buyers, the tools’ durability and results justify the investment for many.
The Airwrap, for example, offers multiple attachments for curling, smoothing, and volumizing, making it a versatile addition to any haircare routine.
Its ability to style without extreme heat sets it apart in a market where heat damage is a common concern. Similarly, the Supersonic dryer’s fast drying time and heat control features appeal to those seeking efficient yet gentle styling.
For consumers considering a purchase, the new colorways could be the final factor that sways them. With aesthetics that rival the quality of the technology itself, these tools are poised to remain a staple in luxury hair care.