Sunday, May 19, 2024

Instagram Widens Its Reach: Now Connecting Creators and Brands in 10 More Countries!


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  • Instagram’s creator marketplace has extended to South Korea, Germany, the Netherlands, and more.
  • Creators aged 18+ with professional accounts can join, facilitating brand collaborations.
  • This expansion boosts opportunities for creators and brands to connect globally.

Over the weekend, Instagram made a big announcement! They’re spreading their wings even further by expanding their creator marketplace to ten new countries.


This marketplace is like a hub where brands and creators meet up to team up and work together.

The new countries joining the fun are South Korea, Germany, Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia.

You might be wondering, what exactly is this creator marketplace? Well, let me break it down for you.

Imagine you’re a brand looking for someone super cool to collaborate with. Maybe you want to promote your new sneakers or show off your yummy snacks. That’s where creators come in!

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These are folks who have a big following on Instagram and are great at making awesome content. So, when brands and creators team up, it’s like a match made in marketing heaven!

Now, this isn’t Instagram’s first rodeo with the creator marketplace. They introduced it a couple of years back in the U.S., and it was a hit! Since then, they’ve been slowly adding more countries to the list.

Just a few months ago, they launched it in eight new places, including Canada, Australia, and Brazil. And now, they’re taking it even further!

But hold on a second, what about China? Well, since Instagram isn’t accessible there, China-based brands can still join in on the fun by connecting with creators in countries where the marketplace is available.

It’s like breaking down borders and bringing people together through creativity and collaboration!

Now, if you’re itching to join this cool program as a creator, here’s what you need to know. First off, you gotta be at least 18 years old. Then, you need to have a professional account on Instagram. And of course, you should have a decent following.

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But how many followers do you need? Well, Instagram doesn’t spill the beans on that one, so you’ll just have to aim high and hope for the best!

Once you’ve ticked all the boxes and joined the program from your professional dashboard, the fun begins! You get to pick the topics you’re interested in and the brands you’d love to work with.

It’s like telling Instagram, “Hey, I’m here, and I’m ready to collaborate!” And guess what? Brands can slide into your DMs with partnership proposals. It’s like getting a cool invite to a party, but instead of dancing, you get to create awesome content!

Now, Instagram isn’t the only one playing matchmaker between brands and creators. Other social media giants like Snapchat, YouTube, and TikTok are also in on the action.

And let’s not forget about the photo editing app VSCO, which recently launched its own marketplace for brands to find professional photographers. There are even a couple of startups, like Catch+Release and Agentio, trying to make brand and creator collaborations even easier.

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Emily Parker
Emily Parker
Emily Parker is a seasoned tech consultant with a proven track record of delivering innovative solutions to clients across various industries. With a deep understanding of emerging technologies and their practical applications, Emily excels in guiding businesses through digital transformation initiatives. Her expertise lies in leveraging data analytics, cloud computing, and cybersecurity to optimize processes, drive efficiency, and enhance overall business performance. Known for her strategic vision and collaborative approach, Emily works closely with stakeholders to identify opportunities and implement tailored solutions that meet the unique needs of each organization. As a trusted advisor, she is committed to staying ahead of industry trends and empowering clients to embrace technological advancements for sustainable growth.

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