- Samsung’s first XR headset, codenamed Project Moohan, could launch on September 29, 2025
- Sales may begin in South Korea on October 13 before rolling out globally
- Leaked price range suggests a lower cost than Apple’s Vision Pro
- Device expected to feature Snapdragon XR2+ Gen 2 chip, 16GB RAM, and Gemini AI
Samsung has been teasing its entry into the extended reality market for almost a year, and now it looks like the wait may be nearly over.
According to a new report out of South Korea, the company is preparing to unveil its first XR headset at an Unpacked event on September 29, 2025. If the leak is correct, the device, currently known as Project Moohan, will officially go on sale in South Korea on October 13.
This would mark Samsung’s long-awaited return to immersive headsets after years of focusing on its smartphones, foldables, and wearables. Unlike earlier experiments like the Gear VR, Project Moohan is being developed in close partnership with Google and Qualcomm, signaling a more serious attempt to compete in the fast-growing XR space.
A Name That Means Infinity
While Samsung has not confirmed the product’s official branding, insiders say the internal codename Moohan comes from the Korean word for “infinity.” It is unlikely that the name will appear on store shelves, but it does hint at Samsung’s vision for the headset as a device designed to blend the boundaries between the physical and digital worlds.
Codenames aside, this will be Samsung’s first true XR device, covering the full spectrum of immersive computing. That means users will be able to switch between augmented reality, virtual reality, and mixed reality experiences. In other words, Project Moohan aims to be an all-in-one headset rather than focusing on just one aspect of XR.
Pricing That Undercuts Apple
Perhaps the most attention-grabbing detail from the leak is the suggested pricing. Reports claim the headset will launch in South Korea at a price range between 2.5 million and 4 million won. On today’s exchange rates, that equates to around $1,790 / £1,330 / AU$2,765.
While Samsung is unlikely to use a direct currency conversion for international markets, the headline takeaway is clear: it could cost nearly half the price of Apple’s Vision Pro, which starts at $3,499. That alone could make Project Moohan an appealing choice for consumers who are interested in XR but hesitant to pay Apple’s premium.
If Samsung manages to deliver a device that balances affordability with strong hardware and user experience, it could quickly carve out a space for itself between Apple’s luxury positioning and Meta’s more affordable Quest line.
Powering the Experience
Leaks also give us a clearer picture of what is inside the headset. Project Moohan is expected to run on Qualcomm’s Snapdragon XR2+ Gen 2 processor, a chip specifically designed for next-generation immersive headsets. Backing that up will be 16GB of RAM, giving the device plenty of power to handle demanding XR applications.
On top of that, Samsung’s partnership with Google ensures that Gemini AI, Google’s flagship artificial intelligence platform, will be built directly into the headset. This integration could set Moohan apart by giving users AI-powered assistance in everything from navigation and productivity to gaming and entertainment.
If done well, it could make the device more than just a headset for consuming media. It could become a productivity tool, a creative studio, and a personal AI assistant all in one.
Competing Against the Big Players
The XR market is becoming increasingly crowded, with heavyweights like Apple, Meta, and Xreal already staking their claims. Apple has positioned the Vision Pro as a “spatial computer,” a high-end device that blends work and entertainment but comes at a steep price. Meta’s Quest 3, meanwhile, is a more affordable mixed reality headset aimed at mass-market adoption.
Samsung seems to be positioning itself somewhere in the middle, offering a lighter, less premium headset than Apple’s Vision Pro but at a significantly lower price point, while potentially delivering more advanced features and performance than Meta’s devices.
The company’s long history of building displays, processors, and consumer electronics could also give it an edge in design and ecosystem integration. If the leaks are accurate, the device is set to be lighter and more comfortable than Apple’s Vision Pro, which has been criticized by some users for its bulk.
What Comes Next
Samsung has remained officially quiet about the leaks, but the timing makes sense. The company has already said that its XR headset would arrive in the second half of 2025, and an autumn launch would position it well ahead of the holiday season.
If the September 29 Unpacked event is indeed real, Samsung could use the global stage to showcase not just the hardware, but also its vision for the future of XR, a space where consumers expect seamless integration of digital and physical worlds.
All eyes will be on how Samsung markets the headset. Will it focus on gaming, entertainment, productivity, or pitch Project Moohan as a general-purpose device aiming to be the XR equivalent of the Galaxy S series for smartphones?
A Critical Moment for XR
For Samsung, this launch is more than just another product reveal. It represents a chance to stake a claim in what many see as the next major platform shift in technology. Much like smartphones and wearables before it, XR has the potential to redefine how people work, play, and communicate.
By offering a device that is powerful, versatile, and priced below Apple’s Vision Pro, Samsung could capture a significant share of the market, especially among consumers who want premium XR experiences without paying luxury prices.
Still, success is not guaranteed. Hardware is only half the equation. For Project Moohan to thrive, Samsung will need to ensure that the software ecosystem is strong, with apps, games, and experiences that make people want to pick up the headset day after day. That is where its partnership with Google could prove crucial.
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