- Apple TV+ revealed Pluribus, a new sci-fi drama from Breaking Bad creator Vince Gilligan, premiering on November 7, 2025, with Rhea Seehorn starring.
- The teaser shows a prison scene where a guard licks doughnuts and places them back, ending with a “Help Yourself” sign and a smiley face.
- Seehorn does not appear in the teaser, leaving fans speculating about the story and tone of the series.
- A Comic-Con 2025 activation tied into the teaser by handing visitors doughnuts and asking, “What makes you happy?”
Apple TV+ has finally revealed Pluribus, the much-anticipated project from Breaking Bad creator Vince Gilligan. The show is slated to premiere on November 7, 2025, and will star Rhea Seehorn, known for her acclaimed role in Better Call Saul.
A Teaser That Raises More Questions Than Answers
Instead of dropping a full trailer, Apple released a short teaser that keeps the mystery alive. It opens with a sweeping shot of what looks like a prison yard, before zooming in on a guard performing an unusual act, licking doughnuts and neatly placing them back in their box.
The clip ends with the words Help Yourself next to a bright yellow smiley face, echoing an earlier teaser featuring a Petri dish with the same symbol and the tagline “Happiness is contagious.”
Rhea Seehorn’s Absence Adds to the Mystery
Although Rhea Seehorn has been confirmed as the star, she’s noticeably absent from this first look. Instead, the teaser focuses on tone and symbolism rather than characters or plot.
The lack of context has left fans speculating about what kind of world Pluribus is set in and what the eerie doughnut scene might signify.
A Clever Tie-In at San Diego Comic-Con
Fans who visited the Pluribus activation at San Diego Comic-Con 2025 may have noticed the connection. Visitors were asked, “What makes you happy?” before being handed a doughnut, a playful nod to the scene in the teaser.
It now feels like the campaign was an early hint at the show’s themes of happiness, control, and maybe even something more sinister.
What’s Next for Pluribus?
Apple TV+ hasn’t released any official plot details yet, though the series is described as a science-fiction drama. With Gilligan at the helm and Seehorn in the lead, expectations are high.
A full trailer and additional casting announcements are expected in the coming months, but for now, Pluribus has succeeded in doing one thing, making everyone curious.
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