- Meta AI’s daily users jumped to 2.7 million, up from 775,000 in four weeks.
- Daily downloads hit 300,000, compared with under 200,000 earlier and only 4,000 a year ago.
- The surge aligns with the launch of the “Vibes” AI video feed that lets users create and remix AI videos.
- Competing AI apps like ChatGPT, Grok, and Perplexity saw usage declines during the same period.
Meta AI’s mobile app for iOS and Android is seeing a major wave of new users. According to new data from Similarweb, the app has reached around 2.7 million daily active users as of October 17, up from roughly 775,000 just four weeks ago.
App installs are also climbing sharply. Meta AI is now adding about 300,000 new downloads per day, compared with fewer than 200,000 earlier this month. A year ago, the app had only around 4,000 daily downloads, showing how dramatically the platform has expanded in a short time.
A New Feature That May Be Driving Growth
A key reason behind the surge may be Meta’s new “Vibes” feature. The company introduced the short-form AI video feed on September 25, and usage has spiked since.
The Vibes feed brings AI-generated videos to the Meta AI mobile app. It allows users to scroll through creative, computer-made clips and even remix them with visuals and music. This new interactive format appears to be resonating with users, offering more entertainment and experimentation than traditional chatbot functions.
While Similarweb’s data does not confirm direct cause and effect, the timing of the spike strongly aligns with the rollout of Vibes. It suggests that the new video feed has helped boost engagement and visibility for the Meta AI app across app stores.
Meta AI Gaining Ground
The surge comes as some of Meta AI’s biggest competitors are seeing a dip in usage. Similarweb reports that, globally, Meta AI’s daily active users grew 15.58 percent, while others declined.
ChatGPT saw a 3.51 percent drop in usage. Elon Musk’s Grok fell by 7.35 percent, and Perplexity declined by 2.29 percent. These figures show that Meta AI is currently gaining momentum in a crowded AI app market.
The new Vibes feature may have helped Meta AI stand out by focusing on creativity and entertainment instead of pure text generation. It positions the app closer to visual-first platforms, appealing to a wider audience that includes both casual users and digital creators.
What Makes “Vibes” Stand Out
There are several reasons why Vibes is generating buzz among users and creators alike.
First, it transforms Meta AI from a simple question-and-answer chatbot into a visual content hub, giving users a fresh reason to open the app regularly.
Second, it includes tools to remix AI-generated videos. Users can tweak visuals, add background music, and change effects, making the experience more playful and personal.
Third, the feed’s design mirrors the vertical short-video format popularized by platforms like Reels and TikTok. This familiar layout helps drive engagement and encourages users to spend more time in the app.
Finally, Meta likely benefits from cross-promotion on its massive social platforms like Instagram and Facebook. Even though Similarweb has not found clear evidence of paid campaigns driving downloads, internal promotion across Meta’s ecosystem could explain some of the increased visibility.
Questions and What Comes Next
Despite the impressive numbers, questions remain about how sustainable this growth will be.
Will Meta AI continue adding hundreds of thousands of new users daily, or will downloads cool once the novelty fades? Can the company keep users coming back regularly after their first few interactions?
There’s also the question of long-term engagement. Meta AI may now lead in downloads and daily users, but maintaining that lead will depend on how effectively the company can integrate features like Vibes into a broader AI ecosystem.
Some analysts suggest that Meta could be benefiting from the recent buzz around OpenAI’s video generator, Sora. Since Sora is invite-only, users who could not access it may have turned to Meta AI as an alternative. This could mean that Meta’s rise was partly fueled by demand for AI video tools that are open to everyone.
As Meta AI continues to evolve, its focus on creative AI and user engagement will be key factors in whether the app’s recent surge turns into lasting growth.
Follow TechBSB For More Updates
