- Google Chrome will now disable notifications from websites you rarely visit.
- The feature focuses on reducing unnecessary alerts for a quieter experience.
- You can review and restore permissions or disable the feature completely.
- The change applies to both desktop and Android versions of Chrome.
Google Chrome is rolling out a new feature designed to give users a quieter and more focused browsing experience. The popular web browser will now automatically disable notifications from websites that you have not interacted with in a while. The feature is being introduced on both desktop and Android versions of Chrome.
For many users, browser notifications have become overwhelming. Websites often request permission to send updates, reminders, or promotional alerts, which can quickly fill your screen. While some notifications are helpful, many end up being ignored. Google’s new approach aims to strike a balance between convenience and peace of mind.
According to Google’s Chromium Blog, this update focuses on reducing unnecessary alerts while keeping the ones that matter most. When Chrome notices that a website sends a high number of notifications but receives little or no user engagement, it will quietly revoke that site’s permission to send notifications.
A Quieter Browsing Experience for Everyone
Google says the purpose of this change is to ensure that Chrome users receive only relevant updates. The system is designed to identify sites that you have not interacted with recently. Once that happens, the browser will automatically disable notifications from those sites.
You will still be informed whenever this occurs. Chrome will display a message letting you know that it has unsubscribed you from notifications from a particular website. This ensures transparency and gives you the option to reverse the decision at any time.
This feature does not block all notifications by default. Websites that you use regularly or interact with frequently will continue to send alerts as usual. Chrome’s goal is not to eliminate notifications altogether but to help users focus on what really matters.
Similar to Chrome’s Camera and Location Controls
This kind of automatic permission management is not entirely new to Chrome. The browser already uses a similar approach for camera and location access. If you grant a website permission to use your camera or location but then stop visiting that site, Chrome will eventually revoke those permissions for security reasons.
Google is now extending this concept to notification settings. By applying the same principle, Chrome helps users maintain both privacy and convenience. It prevents outdated or unvisited sites from continuing to send unwanted alerts.
The company believes that this will make web browsing less distracting and more enjoyable. Chrome wants to deliver a sense of control without requiring constant manual adjustments.
How to Check or Change Your Notification Settings
If you want to see which sites are allowed to send you notifications, you can easily review the list. On desktop, open Chrome and click the three dots in the top right corner. Then go to Settings, select Privacy and security, choose Site settings, and click Notifications.
For Android users, the process is just as simple. Tap the three dots in the top right corner of Chrome, go to Settings, and then choose Notifications. From there, you can see which sites are allowed and remove or re-enable permissions as you prefer.
You can also turn off the new automatic revocation feature entirely. Some users may prefer to keep full manual control over their notification settings. If you do not want Chrome to change permissions automatically, you can disable the feature from the same settings menu.
Why Google Made the Change
According to data shared on the Chromium Blog, fewer than one percent of website notifications receive any interaction from users. This means that most notifications are ignored. Despite that, these alerts continue to interrupt users, clutter screens, and slow browsing.
Google acknowledges that notifications can be useful in certain cases. For example, news websites, productivity apps, and messaging platforms often provide valuable updates through notifications. However, for many other sites, they simply add noise.
By intelligently managing permissions, Chrome aims to strike a healthy balance between functionality and user comfort. The goal is to make notifications genuinely helpful rather than disruptive.
Google’s update also aligns with its broader mission to promote better digital well-being. The company has been adding more tools across its products to help users manage screen time, control app permissions, and reduce distractions.
What Users Should Expect Next
Google has not provided an exact definition of what qualifies as a site you have not “interacted with recently.” The decision is likely based on browsing activity, click frequency, and engagement levels.
When Chrome revokes a site’s notification permission, you will see a small message appear in your browser. This prompt will tell you that Chrome has disabled notifications from that specific website. If you disagree, you can quickly re-enable them.
The rollout is gradual and will expand over the coming months. The feature is already appearing for some Chrome users on both desktop and Android. Google expects it to reach everyone in the near future.
Users who appreciate a cleaner, more peaceful online experience are likely to welcome this change. It provides a sensible way to manage browser noise without losing access to the alerts that truly matter.
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