- Apple urges small and medium businesses to switch to Mac before Windows 10 support ends October 14, 2025
- Macs offer strong built-in security designed for businesses without big IT teams
- Seamless integration with iPhones, familiar Microsoft 365 app support, and native AI tools are key selling points
- Apple argues Mac hardware retains value longer and can be more cost effective over time
Apple is calling on small and medium businesses to consider switching from Windows to Mac as Microsoft prepares to retire support for Windows 10 on October 14, 2025. The company has laid out five persuasive reasons why Macs may become more appealing to businesses once the deadline hits.
Built-In Security That Small Businesses Can Use
Apple argues one of its strongest advantages lies in security features that come straight out of the box. Many small businesses lack a dedicated IT team or the budget to deploy advanced mobile device management tools. For them, robust default protections help prevent costly breaches.
According to Apple’s specialists in London, the encryption, privacy controls, and continuous updates built into macOS are especially helpful for companies handling sensitive data. These features reduce the burden of managing security manually.
A Seamless Relationship Between iPhone and Mac
If your business already relies on iPhones, the integration between Mac and iPhone offers smooth workflows. Apple emphasizes how features like AirDrop, Handoff, and Continuity can save time when moving between devices.
Real estate agents, contractors, or field workers can snap a photo on their iPhone and immediately have that image available on a Mac. Collaboration and file sharing stay in sync across devices and locations, making remote work more fluid.
Familiar Business Apps Work on Mac Too
Switching operating systems often raises concerns about losing familiar tools. Apple reassures businesses that Microsoft 365 apps such as Word, Excel, and Outlook run seamlessly on macOS. Businesses can continue using those apps via iCloud and keep calendars, emails, and files in sync.
On top of that, macOS includes Apple’s own office apps — Pages, Numbers, and Keynote — at no extra cost. Add to that a curated selection of third-party apps in the Mac App Store optimized for business.
Apple Intelligence Adds an AI Boost
Apple’s AI push now gets a spotlight in its pitch to businesses. The company highlights “Writing Tools,” a set of features to rewrite, summarise, proofread, and tone-adjust text across apps like Mail, Notes, and third-party editors. Apple claims these tools protect user privacy at all stages.
By embedding AI capabilities natively, Apple suggests Macs can deliver smarter productivity without relying solely on external platforms.
Cost, Longevity, and Value Over Time
Price often becomes a sticking point in any hardware debate. Apple admits Macs tend to cost more upfront than entry-level Windows machines. But it counters that devices like the Mac mini offer more affordable yet capable options.
Moreover, Apple highlights the strong resale value and durability of its products. For small businesses that intend to keep hardware for many years, recouping value via trade-in or resale can help offset the initial cost.
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