- Samsung is adding Microsoft’s Copilot AI to its 2025 TVs and monitors, replacing Bixby’s limited role.
- Copilot offers spoiler-free recaps, personalized recommendations, group-friendly suggestions, and everyday help.
- Supported models include Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, and the M7, M8, and M9 monitors.
- Launching first in select markets, this move positions Samsung and Microsoft to redefine the smart TV experience.
Samsung is shaking up the living room with a major announcement: Microsoft’s Copilot AI is officially coming to its 2025 televisions and smart monitors. What used to be just another screen for watching movies, binging shows, or playing games is now being reimagined as a conversational hub for entertainment, information, and daily help.
For years, Samsung has tried to enhance its TVs with smart features, but the results haven’t always been convincing. Its in-house assistant, Bixby, never quite won hearts. Now, Samsung is turning to Microsoft’s Copilot, an AI assistant that is already making waves on PCs, smartphones, and office apps, to bring intelligence, context, and a touch of personality to the biggest screens in our homes.
This partnership represents more than just another software update. It’s the beginning of a new era in home entertainment, where artificial intelligence isn’t tucked away in a corner but becomes central to how we interact with our devices.
Copilot on the big screen: more than just voice commands
Unlike Bixby, which has been largely limited to basic voice control, switching channels, searching for shows, or adjusting volume, Copilot arrives with conversational abilities that feel closer to talking with an actual assistant. On Samsung’s 2025 TVs, Copilot takes on a playful animated form, represented by a pulsing, blobby on-screen character that speaks back in real time. It’s designed to be approachable and lively rather than cold and robotic.
What makes this interesting is the way Copilot can provide instant context. Watching a movie and suddenly wonder who the voice actor is? Copilot can tell you. Need a spoiler-free recap of where you left off in The Crown two seasons ago? Copilot can summarize without revealing twists. Curious about a director’s previous work or searching for a similar show with a unique twist? Copilot can guide you through it all.
In other words, this is no longer about pressing buttons or sifting through endless menus. Copilot creates a layer of conversation that sits on top of the traditional TV interface. Samsung is weaving Copilot into its Tizen OS, so it appears naturally within the home screen and apps like Samsung Daily+.
Everyday help beyond entertainment
Samsung and Microsoft are also pitching Copilot as more than an entertainment guide. Think of it as a living-room companion for everyday life. You can ask it whether Saturday’s weather in Seattle will be good for hiking, or request something uplifting if you’re feeling down after a breakup. You can also get language learning support, quick fact-checks, or even help breaking down complex concepts for children or students.
This broad scope shows Microsoft’s ambition for Copilot to become a household assistant, not just a search tool. By living on the TV, the biggest, most communal screen in the home, it positions itself as something the whole family can interact with. Imagine a group of friends debating what to watch. Instead of endless back-and-forth scrolling, Copilot can recommend something that balances everyone’s tastes: a rom-com for one, sci-fi for another, a thriller for a third.
In effect, Copilot isn’t just making the TV smarter; it’s making the living room more cooperative.
Supported models and markets
So which TVs and monitors are getting Copilot? Samsung says the assistant will be available on a wide range of its 2025 lineup, including:
- Micro RGB
- Neo QLED
- OLED
- The Frame Pro
- The Frame
And it doesn’t stop with TVs. Copilot will also appear on Samsung’s smart monitor range, specifically the M7, M8, and M9 models. That means the AI experience extends from living rooms to home offices, dorms, and even compact spaces where people use monitors for both productivity and entertainment.
Samsung has confirmed that Copilot will launch in select markets first, with broader expansion expected later. While there’s no word yet on whether older models will be upgraded through software updates, the company’s current commitment to seven years of updates raises the possibility. Still, Samsung has not made promises for retroactive support, leaving 2024 and earlier TV owners waiting for clarification.
Why this partnership matters
On the surface, this may seem like just another feature update, but it’s a strategic play for both companies. For Samsung, partnering with Microsoft adds serious credibility to its smart TV efforts. Instead of relying solely on Bixby, which has struggled against competitors like Alexa and Google Assistant, it can lean on Microsoft’s growing AI ecosystem.
For Microsoft, this marks an important expansion of Copilot. Until now, most people have experienced Copilot through work-related apps, Office tools, Windows PCs, and mobile. Bringing it to TVs allows Microsoft to tap into a far more casual, entertainment-driven space. It’s a chance to show that Copilot isn’t just about productivity, it’s about lifestyle.
There’s also the bigger picture: the living room has always been contested ground for tech companies. From Apple TV and Google TV to Amazon’s Fire TV, every player wants to dominate the “hub” of the home. By embedding Copilot into Samsung’s best-selling TVs, Microsoft gains a powerful foothold in millions of households without needing to sell its own hardware.
The human touch: from Bixby to “blobby” Copilot
One of the most striking things about this rollout is Microsoft’s decision to give Copilot a personality on TV. The AI appears as a glowing, animated character whose lips move in sync with its responses. It’s simple, maybe even a little odd, but it’s a clear move to make AI feel more approachable for family settings.
Compared with Bixby, which often felt stiff and mechanical, this friendly character could make interactions less intimidating, especially for kids or tech-wary adults. It’s also a reminder that voice and text alone aren’t always enough on a big screen; people often expect something visual and engaging.
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