- Samsung is rumored to host a third Galaxy Unpacked event on September 29 in South Korea.
- Expected launches include the Galaxy tri-fold smartphone, AI glasses, and the company’s first XR headset.
- The Galaxy tri-fold could feature a 10-inch unfolded screen and triple-lens rear camera.
- The XR headset may debut on October 13, while AI glasses could arrive later in 2025, initially in South Korea.
Samsung’s launch calendar for 2025 may not be over just yet. Fresh reports from South Korea suggest the company is planning a third Galaxy Unpacked event, rumored for September 29 in Seoul, where it could finally reveal three long-anticipated devices: a Galaxy tri-fold smartphone, an XR headset, and AI-powered glasses.
If true, this would mark the third major product showcase of the year, underlining Samsung’s ambitions not only in foldable smartphones but also in the fast-growing world of immersive technology and AI-driven wearables.
A new chapter in foldables: the Galaxy tri-fold
Samsung has been at the forefront of foldable phones for years with its Galaxy Z Fold and Galaxy Z Flip lines, but the tri-fold design has remained one of the industry’s most talked-about prototypes.
The company first hinted at the device during the Galaxy S25 launch back in January, but details were scarce. Since then, leaks and unofficial teasers have offered glimpses of what could be its most daring design yet. According to reports, the Galaxy tri-fold may feature a 6.5-inch cover display for everyday use, while unfolding into a nearly 10-inch main screen for multitasking, entertainment, or productivity.
Design animations shared online suggest that the device will fold twice, creating a compact form factor that could be more pocket-friendly than a tablet while still delivering a large display experience. Industry chatter also points to a triple-lens rear camera system, possibly adapted from the recently launched Galaxy Z Fold 7.
The tri-fold has the potential to reshape how Samsung approaches mobile computing. Unlike standard foldables, this design could position the device as both a smartphone and a tablet replacement, appealing to professionals, gamers, and creators looking for maximum flexibility in one device.
Entering the AI glasses race
Beyond foldables, Samsung is rumored to be stepping into the AI-powered glasses market. Internally known as Project Haean, the glasses are said to feature an integrated camera, speakers, and microphone, giving them a functionality set similar to Meta’s popular Ray-Ban smart glasses.
While early prototypes were shown in limited settings earlier this year, insiders suggest Samsung’s final version will aim to bridge the gap between casual wearables and productivity tools. With AI as the backbone, the glasses could support features like real-time translation, object recognition, and voice-controlled assistance.
Unlike VR or XR headsets, smart glasses are designed to be worn comfortably in public, making them more about subtle utility than full immersion. If Samsung’s AI glasses deliver on expectations, they could become the brand’s most consumer-friendly step into the AI hardware era.
However, availability may be limited at first. Reports indicate the glasses could launch only in South Korea by the end of 2025, with a wider rollout following in 2026 depending on reception.
Project Moohan: Samsung’s XR headset
Perhaps the most significant reveal at the rumored September event could be Project Moohan, Samsung’s first dedicated XR headset. Announced in development late last year, the device has been framed as Samsung’s answer to Apple’s Vision Pro.
XR, short for extended reality, covers both virtual and augmented reality experiences. Samsung’s device is expected to run on Android XR, a specialized operating system optimized for immersive experiences. This collaboration between Samsung and Google could make the headset one of the first widely available Android XR devices.
Though specifics remain unconfirmed, leaks suggest Project Moohan will emphasize mixed-reality features, allowing users to blend digital content with their physical environment. It could be pitched not just as a gaming or entertainment device, but also as a tool for work, collaboration, and education.
SamMobile reports that Samsung is targeting an October 13 launch date for the headset. If accurate, this would make it the first product to hit shelves following the September Unpacked event, with the Galaxy tri-fold expected shortly after and the AI glasses likely arriving later in the year.
Why a third Unpacked matters
Samsung typically hosts two major Unpacked events each year: one in the first quarter for its Galaxy S flagships and another in mid-year for foldables. Adding a third showcase in 2025 signals that the company sees this year as a pivotal moment to expand into new hardware categories.
The potential lineup, foldable innovation, AI glasses, and XR, represents three distinct growth areas. For Samsung, this strategy is about more than new gadgets; it’s about shaping the future of mobile computing and immersive technology.
- The Galaxy tri-fold underscores its dominance in the foldable market and shows that Samsung intends to stay ahead of rivals like Huawei and Honor.
- The AI glasses tap into the growing trend of AI-driven wearables, a segment that has gained momentum thanks to Meta’s Ray-Ban series and whispers of Apple exploring similar concepts.
- The XR headset gives Samsung a direct competitor to the Vision Pro, positioning the company in a space that could redefine how people consume digital content.
With Apple, Meta, and Google all investing heavily in these categories, Samsung is making it clear that it intends to compete on every front.
Looking ahead
While Samsung has yet to officially confirm the September 29 event, the rumors are gaining momentum, and the company has a track record of surprise launches.
If the reports prove true, the late-September Unpacked could become one of Samsung’s most significant showcases in years. By unveiling a tri-fold smartphone, AI glasses, and an XR headset in a single event, Samsung would be signaling a bold push beyond traditional mobile devices and into a future where AI, wearables, and immersive experiences converge.
Consumers may not see all three devices immediately—availability will likely be staggered across regions and product categories—but the message is clear: Samsung wants to lead in the technologies that will define the next decade.
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